What we're seeing is the result of Sarah busting out her business with minimal overhead. Virb + Wufoo + Tumblr = She got started on almost nothing (at least as far as her web presence). She's setting a fantastic example and following the "Get something up and iterate" advice pretty well, IMO.
I think the site design is awful. It is completely off in its feel. It is something that would work for a slightly eccentric blog of a moderately self-pompous woman. I am getting very strong "Here I am, I like how I am, and you take it or leave it" vibe.
Grunge heading font, toy-ish and overly playful illustration and personified image of (presumably) the founder does NOT associate with a "team of support experts". It just does not. Moreover, not for $3K/mo.
edit: Oh, -1, lovely. I must be making uncivilized comments that do not contribute to the discussion. They are not loosing any customers with this website design after all.
I have to agree with the parent about parts of the site design (although not in the insulting way it was presented). The font size and color contrast (particularly black on navy green) are really difficult to read, and I find myself unable to skim over it quickly to evaluate what is being offered.