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There are definitely two conflicting forces at work here - social networking making every action seem both insignificant (in comparison to the barrage of updates we receive every day) while also making almost every event quite significant (Hundreds of comments, comments on comments, etc). But one force might not necessarily prevail over the other - they can work it tandem, leading to interesting results.

One issue with jdietrich's initial comment is that his views on social networking revealing our true insignificance assume that the selves we display in the "unreal" world of social networking are, in fact, accurate representations of our "real world" selves; in reality, this is hardly the case. I know I've caught myself thinking "How will this Tweet or that FB update make me look to my friends/followers..." - hardly a parallel of how one lives and presents themselves in the unpredictable, variable real world.

This, in my mind, is the product of the conflicting forces of exaggerated significance / insignificance - the intense crafting of our online personalities. We've seen the blue marble - have realized that with all of the white noise, we must seem better, funnier, more interesting, to break through the noise. Yet at the same time we know that, should we actually get noticed, we will get noticed in a serious way - hundreds or thousands of people might see our update. The pressure is on.

As I see it, this is the product of these two conflicting forces: A high-pressure culture, a culture of scrutiny wherein every action and sentence is specifically crafted and cultivated. Orwell's 1984 comes to mind, but rather than Big Brother watching over everyone, it is the public that constantly watches each other.



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