I meant more that the metric consumers (patients) use to differentiate between doctors could in the future shift to being customer-service-based. You're right that in a lot of ways diagnosis right now is semi-mechanical, but I think there is still the perception that you have to make sure you're going to the "best doctor" in terms of treatment (they are a good doctor means they diagnosis correctly and treat appropriately) not in terms of customer service (which would be they treat me the best).