"This is yet another example of the continued arms-race that consumers are engaged in when trying to protect their privacy online..."
I don't think arms race is a good analogy here. Arms race is a good analogy for virus-makers and antivirus software, since their goals are exact opposites.
The goal of analytics sites like KISSmetrics is to measure and understand the behavior of their customers as a group, not as specific individuals. The goal of people who wish to remain untracked is to avoid having personally identifiable information about them stored without their consent. These goals are not opposites and don't necessarily result in an arms race.
I don't think arms race is a good analogy here. Arms race is a good analogy for virus-makers and antivirus software, since their goals are exact opposites.
The goal of analytics sites like KISSmetrics is to measure and understand the behavior of their customers as a group, not as specific individuals. The goal of people who wish to remain untracked is to avoid having personally identifiable information about them stored without their consent. These goals are not opposites and don't necessarily result in an arms race.