Interesting. You make me wonder if Doug (the new blog post writer) actually works for the company or if he's even a real person.

I'm not sure where the O would come from, but if Doug and Jules turn out to be the same person, I'm calling him O'Doul's.

They have a different writing style, although he did appear right out of the blue..

"Hey buddy, I'm having some trouble with my site. Mind writing a blog post for me?"

More realistically, though, he could've found some PR person after seeing the fallout from his own attempts to calm the storm. If he sticks with it, that would actually be quite smart of him.