It's funny how many comments are about Matt Damon. That must be a pretty sticky ad campaign. It's also bizarre that I never heard of them before this marketing blitz although they seemingly have enough cash to hire Matt Damon and buy naming rights to an NFL stadium. I guess all their budget went to marketing instead of hardening their platform.

The ad campaign is notable because, much like most Perfume ads, it's downright bizarre. The ad sells a concept extremely well and then makes the leap of a lifetime for the subject that is a crazy let down.

Edit: the funny thing for me is that if the ad ended with the SpaceX (or Boeing, or Northrop, or USAF) logo and gave the SpaceX employment site at the end, I'm sure it would be seen as one of the best ads of the last few years. The leap is what kills it.

To be fair, a more honest ad wouldn't be as compelling: "Exchange your real money for online scrip because reasons!"

Exchange your real money for IOUs of online scrips

Remember, not your keys, not your coins!

I think you just described crypto currency;)

The community ethos and ideas seem pretty disconnected from what actually happens.

Sick and tired of the big banks? Why not put your money with people who are just as unethical, but also less competent?

It plays before every single movie in my local theatres. And every time there's at least several people booing it. It's kind of funny.

>I guess all their budget went to marketing instead of hardening their platform.

That's par for the course in the cryptocurrency space. Why develop good technology with well-defined valuable use cases when you can hype your rocketship to the moon?

After Interstellar it is pretty clear that you shouldn't trust Matt Damon ;-)

Is Matt Damon the signal of Peak Crypto?