Apple may not be perfect, but the bar to be more ethical than Facebook is incredibly low.
Facebook has consistently demonstrated a level of contempt for their users' privacy for many years. I took note of this personally for the first time in ~2007 when the news feed launched and their privacy settings around it very obviously employed dark patterns, but it's clear from reading about the history of the company that it's something that has existed from their very beginnings.
Consider how much environmental damage they're doing by churning out so many physical products and convincing many people to buy them ASAP. That's arguably worse than privacy issues. Not that Facebook is any better - their business model relies on helping turbocharge excessive consumerism through targeted ads.