Lesson Learned: I thought you just pay and a video gets made. But there's a bunch more work I had to put in, like write the exact script, and make sure the story boards matched that script.

Same goes for design. You want the designer to have some creative freedom, but also enough guidelines to make what you want. I had already designed the site and logo and most of the functionality myself, so the designer had an easier time improving upon the ugly design I had made :)