To me this Economics 101. If your IAP removes ads, and people like the game, they'll spend the 99 cents for that purchase. If they feel they are being hampered because they have not bought an item and therefore can't compete in a game, they'll avoid the purchase.
Give people what they WANT and they'll buy it. Force people to buy something and they'll find a cheaper route, as in playing a different game.
I agree with the frequent updates. The goal is simple:
1) Avoid the spike. Game sales the weekend after release is big, and then dies.
2) Keep the game on the phone. With 1500 new game submissions A DAY, you need to keep the attention of the player. You do that by giving them short term goals and keep'm coming.
Give people what they WANT and they'll buy it. Force people to buy something and they'll find a cheaper route, as in playing a different game.
I agree with the frequent updates. The goal is simple:
1) Avoid the spike. Game sales the weekend after release is big, and then dies.
2) Keep the game on the phone. With 1500 new game submissions A DAY, you need to keep the attention of the player. You do that by giving them short term goals and keep'm coming.