I would not love wearing them. I waste a significant amount of money on contact lenses each year for the privilege of not having to wear anything on my face.
There is a difference between the subjective and objective "cool." They've sold something like 150 million pairs of Airpods? I think that qualifies as objectively "cool."
I remember seeing AirPods in somebody's ears for the first time. "What a dork" I thought back then. Now they're cool and everywhere.