I'm the Creative Director at CarWoo! Just wanted to focus in on a few things Tommy said above, as I think it will provide some good input to the discussion going on here.
2nd paragraph - "What we see on CarWoo! are dealers offering market competitive prices then competing with each other on things outside vehicle price. Things like professionalism and responsiveness become extremely important when all other things are equal (price and vehicle)"
CarWoo! has a dealer rating and ranking system. In the same way, for example, Amazon or eBay has seller ratings. When buyers go through the CarWoo! product they choose which dealers they want to work with based on ratings and reviews (among other things).
Let's say you go to Amazon and are looking to buy some headphones. You find these headphones for the about same price. One is $10 cheaper. However, one seller has a 2 star rating and the other has a 5 star rating. Which one are you going to buy from?
Now, let's say you go to Amazon and you're looking for those same sweet headphones BUT there are no ratings. All you can see is there are two sellers. One is $10 cheaper than the other. Which one are you going to buy from?
The same thing is at play here in the Automotive space. This is why above Tommy said "A race to the bottom only exists if the only dimension visible to the consumer is price".
2nd paragraph - "What we see on CarWoo! are dealers offering market competitive prices then competing with each other on things outside vehicle price. Things like professionalism and responsiveness become extremely important when all other things are equal (price and vehicle)"
CarWoo! has a dealer rating and ranking system. In the same way, for example, Amazon or eBay has seller ratings. When buyers go through the CarWoo! product they choose which dealers they want to work with based on ratings and reviews (among other things).
Let's say you go to Amazon and are looking to buy some headphones. You find these headphones for the about same price. One is $10 cheaper. However, one seller has a 2 star rating and the other has a 5 star rating. Which one are you going to buy from?
Now, let's say you go to Amazon and you're looking for those same sweet headphones BUT there are no ratings. All you can see is there are two sellers. One is $10 cheaper than the other. Which one are you going to buy from?
The same thing is at play here in the Automotive space. This is why above Tommy said "A race to the bottom only exists if the only dimension visible to the consumer is price".