I'm convinced that all the people repeating the mantra about memory and CPU use switched away a year ago and haven't actually tried a recent version. The alternative (to being ignorant) is that they are flat out liars, because anyone who has tried a recent version knows point blank that they are wrong.

Firefox is to Ford what Chrome is to Toyota. Even if Firefox is as reliable and efficient as Chrome these days, some people still see it as being the gas-guzzling unreliable Ford vehicle of yesteryear.

That sentiment is one I've felt basically since I started using Chrome as well. Indeed, at that time, it was true.

Due to a bunch of Chrome bugs in our game I've had to switch to Firefox the last couple of months just to be able to browse other websites. I am amazed at how much they have improved, in terms of memory/speed as well their UI. I've now switched back from Chrome and dare say that I like it better.

As others have said though, the damage was done when so many people tried Chrome. Getting them to even try FF again is going to be very difficult.

I will argue that it does not matter. Of the two there is no 'better' browser. So long as firefox keeps enough users to justify Google's financing all is fine.

Two highly competitive open source browsers is the best scenario the internet has ever had. I just hope we don't screw something up and break the steady state.