Exciting stuff! That seems like an interesting way to bring back in the hardware possibilities from the comment above - using an ifttt API in tandem with smart devices could eliminate a ton of work in developing automation.
Very fun and small team of 8 with great vision. Starting the week before this redesign was a little hectic, but it was worth the effort. Only big things to come :)
Also, what's ifttt like to work for so far?