I'm in the enterprise software business and there are already a lot of available options for enterprise resellers. The typical reason they fail is essentially dilution (lack of product knowledge or lack of incentive to sell your product vs another). It will be interesting to see how (or if) they manage to solve that. Does anyone from the company want to chime in (to a potential customer if you have a good answer?)
Sure :) We're not resellers. You can use dedicated sales resources on Elastic that exclusively sell your product and we have a track record at succeeding at this. Ping me at steli at elasticsales.com and we can chat more!