So I've done a B2B company before and am doing one now (current place isn't intrinsically B2B but that's our main focus. It's certainly not something normal consumers would use).
I think this understates what incredibly hard work selling B2B can be. Large companies will pay you a lot of money, but are ridiculously high maintenance - they expect custom work on your product (often of the "Can you integrate it into our ActiveDirectory/Exchange/etc" form) and the sales process to them is incredibly long.
Small companies on the other hand are often strapped for cash and have weirdly distorted views of the value of their time - If what you're selling them is something they can "do now" by spending 3 hours of an employee per day it can make it very hard to convince them to pay you at a rate you'll be able to sustain a profit on.
Neither of these are impossible to overcome of course. People can and do do extremely well with B2B businesses. I just want to point out that there are real problems with selling B2B as well, and that it's not nearly as easy as it might sound.
I think this understates what incredibly hard work selling B2B can be. Large companies will pay you a lot of money, but are ridiculously high maintenance - they expect custom work on your product (often of the "Can you integrate it into our ActiveDirectory/Exchange/etc" form) and the sales process to them is incredibly long.
Small companies on the other hand are often strapped for cash and have weirdly distorted views of the value of their time - If what you're selling them is something they can "do now" by spending 3 hours of an employee per day it can make it very hard to convince them to pay you at a rate you'll be able to sustain a profit on.
Neither of these are impossible to overcome of course. People can and do do extremely well with B2B businesses. I just want to point out that there are real problems with selling B2B as well, and that it's not nearly as easy as it might sound.