Most gifts that fund university endowments are earmarked by the donor for specific purposes. And for the money not earmarked, you're competing against all the other priorities, including making up for various unplanned shortfalls of Federal funding.
Indeed. Everything is earmarked, occasionally even earmarked in a way that the university cannot use the at all (e.g. something like a donation "to pay for an earnest white Christian man to teach phrenology").
The Foundation itself has nearly $1b in assets. The problem with these foundations is they're often streched across the entire university. Which means the foundation behind OSL is also the foundation behind intercollegiate athletics and tons of other completely unrelated programs.
https://en.m.wikipedia.org/wiki/List_of_colleges_and_univers...
Would that be an option to save it if corporate sponsorship doesn’t work out?