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This reminds me of a tale from the Internet of yesteryear...

Long ago, circa the year 2000, I was a member of the very first niche social network, makeoutclub.com (MOC)[1], a site originally about indie rock music. One day, a group of members got tired of gibby's (the owner) benign dictatorship and mutinied. The group started lipstickandcigarettes.com (L&C), which is now a parked domain. At the time, L&C targeted the same demographic, but was very restrictive on which hipsters could join and had a more savvy GUI than MOC. It had great early success in attracting members interested in indie rock from MOC. Eventually, though, the proprietors of L&C lost interest and let the community there dissolve in order to pursue other interests (there were rumors of drug addiction at the time, IIRC). MOC, on the other hand, is still going strong and presumably making money for gibby.

I suppose the moral to my story is this: unless your social network fiefdom actively feeds your pocketbook (as MOC does for gibby and HN does for pg), expect to lose interest in maintaining it once the novelty of protest has worn off.

[1] http://en.wikipedia.org/wiki/Makeoutclub



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