> If the box is not built with this in mind then it's a potential issue. To expand into the TV audience market you'll need a box that won't make noise that people who are not accustomed to may not like.

I think there's a bigger problem than noise if they want to expand beyond techies and gamers. Ease of installation comes to mind. It's hard to compete against the Apple TVs, Rokus, PS3's and Xbox 360s on that end.