given the increasing ubiquity of these kinds of deals and the quixotic whack-a-mole game they call opt outs, how dumb would it be to cut out the middle men and just say "hey, for the low price of whatever you're paying now we'll all just sell you our habits, cookies, weblogs, location data, brand preferences and shopping habits (via some up front mobile aggregator of said data). It seems likely that people spend enough collectively tracking and profiling me that it might pay for a night out a month if we cut out the middle men. And hell, it might even have an unexpected bonus - the law of the jungle say if it runs chase it and if it chases you, run. Maybe you'd stop being desired tracking target in the end :)