Starting at 1700 USD, vs 500$ for a Neo or a very capable Windows PC on sale.

My personal favorite is a lightly used Thinkpad, you can get a nice Linux machine for under 400$. But it's still a lot of work for most people.

If a Ubuntu update does something weird, what do you do with your 1700$ System 76 laptop ?

With your Neo, you go to the Apple store and they'll sort it out.

If Windows update does something weird what do you do?

You hope it offers a way to revert or accept your computer no longer works. I bumped into someone at the local bar, I think Windows is just corrupted, but she had no interest in fixing it.

This isn't easy stuff for most people.