I saw Alexis Ohanian judge a startup competition once (I think it ironically may have been TC Disrupt) and he did an outstanding job. Articulate and critical yet kind.

Excuse my ignorance, but the prices for this event range from 340.00 - 525.00. Is this typical pricing?

Most major existing industry events in sports & technology have registration costs at or above $1000 per attendee:

http://goo.gl/HoLTJ

http://goo.gl/iQIWL

Is this only for sports startups?

The pitch contest is for startups that are working on products that enhance the sports fan experience--broadly defined.

E.g., a pure-play video startup who has a product that could be applied in the sports vertical would certainly be eligible