Yes, that is true. Although Microsoft are trying to get consumers on to Office 365 too - they got rid of their 3 computer home license to push the Office 365 home package which runs on 5 devices. Personally I don't think that's a great idea - I think too many people are going to think about the cost of a subscription and decide it's not worth it. Buying a license as a one off cost with your new computer is easier to swallow imo.
Yeah, I was surprised how reasonable the Home family pack was last time I went shopping. Not sure of the price, but it was definitely under $200 for 3 installs. Now they want $100 a year for 365. You get more for the money (Mac support, 5 installs, Access) but it will definitely end up costing a lot more money.