I completely agree that the key question for SimplyInsured is how much value they can add once the decent exchanges are up and running. That's why I'm surprised that they've been focusing on California rather than Massachusetts.
Yes, California is a much larger market, but the Massachusetts exchange has been up and running for years. Given that, it seems obvious to me that, for now, Massachusetts is a far better proving ground than any other state for a health insurance business.
Yes, California is a much larger market, but the Massachusetts exchange has been up and running for years. Given that, it seems obvious to me that, for now, Massachusetts is a far better proving ground than any other state for a health insurance business.