We conducted a research survey of 11,678 users over the weekend across our publisher network (~500+ applications) with sample representative of the US online population.
This is blatant selection bias - asking people who opt to take a survey rather than sign up for some offer whether they prefer surveys. I don't think this survey adds anything reliable to the social gaming discussion.
The article's second claim is incorrectly stated initially, but corrected further down the page.
"After conducting the survey, we looked at our respondent data on both offers and surveys completed within Peanut Labs. Interestingly, we found that all the users we surveyed complete at least twice as many market research surveys as offers. Users between 20 and 29 complete nearly 4.5 times as many research surveys as offers while users between 40 and 49 of both sexes complete over 7 times as many market research surveys as offers. The specific numbers on that are below."
Yes, these are people that took a research survey, but I think the numbers are striking.
This is blatant selection bias - asking people who opt to take a survey rather than sign up for some offer whether they prefer surveys. I don't think this survey adds anything reliable to the social gaming discussion.